My past work at
Preferred Events NY
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Refined the brand’s color palette, typography, imagery, and overall visual direction.
Created a cohesive, elevated look that made the brand feel more polished and intentional.
The result was a polished, consistent identity that elevated how the company presented itself to the market.
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I developed marketing collateral, email campaigns, brochures, and promotional materials that supported both inbound marketing and sales conversations.
Every piece was created with the goal of simplifying the customer journey while presenting the company as an established, premium event partner.
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Created Preferred Events’ first comprehensive product catalog, bringing the company’s inventory together into one cohesive, branded presentation.
Gave the sales team a professional resource to present inventory to clients while reinforcing the company’s elevated brand image.
Brand Identity
Website Redesign
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At Preferred Events NY, I led a comprehensive brand refresh that repositioned the company as a refined, luxury event rental provider.
Through a redesigned website, elevated visual direction, and a cohesive brand voice, I created a customer experience that mirrored the quality of the events we produced.
Mood Boards
By focusing on thoughtful styling and composition, the content transformed individual products into aspirational event experiences.
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By pairing Preferred Events' inventory with color palettes, textures, furnishings, and inspiration imagery, I created visual stories that helped clients see the possibilities before the event came to life.
The mood boards not only streamlined communication between clients and the sales team but also reinforced the company's position as a creative event partner—not just a rental provider.
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To help clients visualize their celebration before installation day, I created curated mood boards that combined rental selections, color palettes, textures, floral inspiration, and décor concepts into one cohesive presentation.
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By blending the client's style with our rental inventory, I helped guide design decisions while showcasing the versatility of our products.
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By showing color palettes, wood options, fabric linen swatches, and décor elements, I was able to show clients how individual pieces could work together to create a complete event environment.
Social Media
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I established a consistent visual aesthetic, refined the brand's tone of voice, and created content that showcased not just what we rented, but the experiences we helped create.
This approach strengthened brand recognition, increased engagement, and attracted clients seeking elevated, design-forward celebrations.
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Each social media campaign highlighted key inventory pieces to educate potential clients while showcasing the versatility of the rental collection.
Through thoughtful photography, I was able to show clients how individual pieces could work together to create a complete event environment.
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Highlighting specific rental items became a visual sales tool. Instead of asking clients to imagine how separate rental pieces might come together, I could present a clear, styled vision that made the possibilities tangible.
Creating content that showcases inventory, increases brand awareness, and supports client acquisition through compelling visual stories.
